The Brand
Absolut is the second biggest selling brand of vodka in the world behind Smirnoff selling around 25 million cases per year.
It is no coincidence that Absolut is another brand that goes in for flavour variety in a big way. In fact it was Absolut that really kicked off with the gimmick, marketing led flavours before Smirnoff properly got involved (although they have certainly made up for lost time).
The Absolut brand is a long-serving one having initially been established in 1879 using a new distilling process of the time called rectification to produce an ‘absolutely’ clear, pure vodka. The vodka is made in the town of Ahus in Sweden and uses locally grown wheat and water in the process.
The Taste
Absolut is a middle of the road vodka that does have a fair few hard core followers that swear by it over, for example, Smirnoff. Some of the flavours I can definitely vouch for as being popular with drinkers and useful in cocktails, namely Absolut Raspberry (a winner with lemonade) and Absolut Vanilla (very versatile and useful addition to the Mixology table).
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