Absolut is the second biggest selling brand of vodka in the world behind Smirnoff selling around 25 million cases per year.
It is no coincidence that Absolut is another brand that goes in for flavour variety in a big way. In fact it was Absolut that really kicked off with the gimmick, marketing led flavours before Smirnoff properly got involved (although they have certainly made up for lost time).
The Absolut brand is a long-serving one having initially been established in 1879 using a new distilling process of the time called rectification to produce an ‘absolutely’ clear, pure vodka. The vodka is made in the town of Ahus in Sweden and uses locally grown wheat and water in the process.
Absolut is a middle of the road vodka that does have a fair few hard core followers that swear by it over, for example, Smirnoff. Some of the flavours I can definitely vouch for as being popular with drinkers and useful in cocktails, namely Absolut Raspberry (a winner with lemonade) and Absolut Vanilla (very versatile and useful addition to the Mixology table).
Pure boozy, chocolaty indulgence; these chocolate martin's should be sipped not gulped, especially seeing as they are both alcohol, alcohol mixed with alcohol!
The Bloody Mary is renowned as a hangover cure in a hair of the dog, let’s keep on the sauce kind of a way!
This flirtatious cocktail adds a bubbly, pineapple twist to a Cosmopolitan. If you are feeling frugal switch the champagne for a Prosecco (arguably a more palatable fizz at a fraction of the cost).
This cocktail is pure indulgence in a glass. In fact it is so scrummy and filling that it could easily be a desert. If you like your cocktails thick, creamy and chocolaty then a frozen mudslide is definitely a winner!
This is both a popular and potent classic cocktail with vodka being just one of 5 spirits that make up the toxic mix of alcohol.
Smirnoff is by far and away the biggest producer of vodka in the world today. It outstrips the nearest competitor (Absolut) by 50%.
Russian Standard is clean, perfectly clear and smooth. Although a premium brand it can often be found on the supermarket shelf with an offer sticker, making it all the more appealing!
Whether it’s a Friday night, a Monday night or a Sunday afternoon this place is pumping and loud, loud, LOUD! The staff are hyped, the music is deafening and the cocktails are flowing each and every day of the week.