Smirnoff is by far and away the biggest producer of vodka in the world today. It outstrips the nearest competitor (Absolut) by 50%.
The Smirnoff brand is owned by Diageo, a British multinational company formed in 1997 from the merger of Guinness and Grand Metropolitan. Smirnoff sell in excess of 25 million cases per year, this includes all grades and every weird and wonderful flavour available.
Smirnoff is a triple distilled neutral grain spirit purified by filtering through charcoal. It is a ubiquitous spirit that sits on the shelves of millions if not billions of supermarkets, bars, restaurants, pubs, clubs, cafes and homes across the globe.
The standard and most common type of Smirnoff is Smirnoff 21, also known as Smirnoff Red. It is between 37.5% and 40% ABV depending on location and varies between 70 and 100° proof. Also available are Blue Label (Smirnoff 57) and Black Label. The Blue Label has a slightly higher alcohol content than the Red, between 45% and 50% ABV, and the Black Label variant is the premium version of Smirnoff that is both charcoal and pot-distilled to make for a high quality purest of pure product.
There is no denying that if you drink the standard Smirnoff Red vodka as a neat shot it burns with a good degree of eye-watering to boot! The premium variety, Black Smirnoff, is far smoother and more palatable and can be enjoyed in its neat form; it seems a shame to drown it in other spirits and juices (Smirnoff 21 is a perfect choice for this). The variety of infused flavours on offer is unparalleled and certainly come in handy if you’re into a bit of mixology.
It’s a classic that has caused a zillion number of smirks, giggles or outright fits of laughter when ordered at any bar on the planet and if you don’t find it vaguely amusing then you must be lacking a sense of humour! It is a simple enough cocktail consisting of just 2 spirits and a bit of juice but sometimes simplicity is needed in life and indulging in good old sex on the beach is what’s required! Tee. Hee. Hee.
Warming heat of vodka plus silky smooth chocolate equals heavenly, boozy simplicity in a glass.
A Cosmopolitan cocktail adopts just that in attitude by mixing alcohol with alcohol and topping up with just a dash of juice. If you want to intoxify your guests then this is the one to serve up! Short and strong, small sips are recommended to avoid peaking too early in a room spinning, dizzy head, hazy eyes drunken disaster!
This flirtatious cocktail adds a bubbly, pineapple twist to a Cosmopolitan. If you are feeling frugal switch the champagne for a Prosecco (arguably a more palatable fizz at a fraction of the cost).
A strawberry summer slush is the perfect concoction to chill you out in the heat of the sun whilst relaxing on a beach somewhere exotic! Or if you don't happen to be sunning yourself in a picture perfect, sun-drenched location then you can enjoy the drink whilst daydreaming about your next jaunt!