The Brand:

Smirnoff is by far and away the biggest producer of vodka in the world today. It outstrips the nearest competitor (Absolut) by 50%.

The Smirnoff brand is owned by Diageo, a British multinational company formed in 1997 from the merger of Guinness and Grand Metropolitan. Smirnoff sell in excess of 25 million cases per year, this includes all grades and every weird and wonderful flavour available.

Smirnoff is a triple distilled neutral grain spirit purified by filtering through charcoal. It is a ubiquitous spirit that sits on the shelves of millions if not billions of supermarkets, bars, restaurants, pubs, clubs, cafes and homes across the globe.

The Types:

The standard and most common type of Smirnoff is Smirnoff 21, also known as Smirnoff Red. It is between 37.5% and 40% ABV depending on location and varies between 70 and 100° proof. Also available are Blue Label (Smirnoff 57) and Black Label. The Blue Label has a slightly higher alcohol content than the Red, between 45% and 50% ABV, and the Black Label variant is the premium version of Smirnoff that is both charcoal and pot-distilled to make for a high quality purest of pure product.

The Taste:

There is no denying that if you drink the standard Smirnoff Red vodka as a neat shot it burns with a good degree of eye-watering to boot! The premium variety, Black Smirnoff, is far smoother and more palatable and can be enjoyed in its neat form; it seems a shame to drown it in other spirits and juices (Smirnoff 21 is a perfect choice for this). The variety of infused flavours on offer is unparalleled and certainly come in handy if you’re into a bit of mixology.

Add comment


Security code
Refresh

  • Screaming Orgasm

    Who doesn’t take great pleasure in requesting “One Screaming Orgasm please!” tee he, he?! This is a cocktail that tastes sweet and harmless but the combination of spirit plus spirit with a mixer of spirit is a lethal one!

     
  • Sex on the Beach

    It’s a classic that has caused a zillion number of smirks, giggles or outright fits of laughter when ordered at any bar on the planet and if you don’t find it vaguely amusing then you must be lacking a sense of humour! It is a simple enough cocktail consisting of just 2 spirits and a bit of juice but sometimes simplicity is needed in life and indulging in good old sex on the beach is what’s required! Tee. Hee. Hee.

     
  • Long Island Iced Tea

    Long Island Iced Tea Recipe

    This is both a popular and potent classic cocktail with vodka being just one of 5 spirits that make up the toxic mix of alcohol.

     
  • Vampire's Kiss

    A Vampire's Kiss cocktail is a must for any ghoulish gathering!  The bright red drink combined with the extremely effective dripping, red rim really looks the part and tastes pretty good too.

     
  • Flirtini

    This flirtatious cocktail adds a bubbly, pineapple twist to a Cosmopolitan. If you are feeling frugal switch the champagne for a Prosecco (arguably a more palatable fizz at a fraction of the cost).

     
  • Frozen Mudslide

    Frozen Mudslide

    This cocktail is pure indulgence in a glass. In fact it is so scrummy and filling that it could easily be a desert. If you like your cocktails thick, creamy and chocolaty then a frozen mudslide is definitely a winner!

You May Also Be Interested In Reading:

  • Absolut

    Absolut Vodka Vanilla

    The Brand

    Absolut is the second biggest selling brand of vodka in the world behind Smirnoff selling around 25 million cases per year.

     
  • Blavod

    Blavod: 80% proof, neutral grain vodka.

    The distinguishing feature of Blavod vodka is that it is black. It isn’t unique in its blackness as there are now a few copycats but it is definitely the most well-known brand of black vodka and claims to be the only ‘premium black vodka on the market’.

     
  • How to Make Vodka

    How to Make Vodka

    Vodka is a neutral spirit that tends not to have a distinctive flavour or taste in its untampered form. Vodka is generally not aged and can be made using a range of accessible materials and ingredients such as potatoes, grains, sugars, fruit and most things that are capable of being fermented. This makes it a spirit that is easy to produce in a relatively short space of time.

     
  • Brands of Vodka

    Vodka Brands

    Here is a list of vodka brands available across the globe:

Go to top